Friday 1 June 2007

Blog or not blog?

Personal Web sites have been around for a very long time. Running commentary on subjects such as movies and sport isn’t a good enough reason to call your Web site a blog and I'm not sure this site qualifies as a blog either, regardless of the fact I'm using blog software!

As Wikipedia states
A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) or sexual topics (Adult blog), and are part of a wider network of social media.
The bit that interests me most is, “The ability for readers to leave comments in an interactive format is an important part of many blogs.”

Calling a Web site which allows two-way conversations a blog, is a way of benchmarking time, technology and/or techniques. The very same can be said for Web 2.0. Although, Web 2.0 principles have been around longer than the term itself, Web 2.0 enables us to talk about the same stuff, well, sort of. Most of the confusion in my opinion, appears to be around whether people are talking about technology or marketing.

One could argue that if your comment is worthy enough, it should in fact warrant its own post on your own blog, thereby mitigating the need for comments in the first place. However, this is a cop out and doesn’t counter my argument to use the term ‘blog’ when referring to Web sites that enable comments from readers.

Sethi Godin, Dave Winer and Russell Beattie are just 3 people who call their Personal Web sites blogs. Perhaps people like Winer can get away with it as people are very likely to write posts on their own blogs and then link back to his original article.

Perhaps a few people should be given a ‘get out of jail free’ card? Can they get away with being an exception to the rule?